Trade Exhibition to Foodex, Tokyo

Why Japan?
Japan, pop 125m, is the second largest economy and the third largest food importer in the world (after the USA and the EU 27). Japan relies on imports for 59% of its food on a caloric
basis. Japanese health and provenance conscious consumers set the trend for Asia and are
increasingly interested in a diverse variety of foods.

Japanese consumers demand and pay a premium for high quality food products.
In 2009 approximately 1.0% of UK Food & Drink exports (excluding alcoholic drinks ie
mainly whisky) were to Japan; similar to UK export sales to Hong Kong, and 3 times UK
export sales to Singapore.

What Welsh Products?
Research has confi rmed that opportunities exist for UK exports of quality consumer products including dairy, seafood, snack foods, confectionary, healthfoods, wine and beer, waters and other speciality and organic products (please note no UK lamb or beef products are allowed).

Why Foodex?
The Foodex exhibition is the largest food show in Asia, attracting over 2,100 exhibitors
and 80,000 buyers from over 60 countries. Many key speciality food buyers from Korea, Taiwan and China also attend.
Visitors include retail store buyers, speciality retailers, restaurateurs and hoteliers, gift store/chain buyers, and importers and distributors.
The Welsh Pavilion For the fi rst time since 2004 a quality shell-scheme Wales Pavilion stands will be provided at Foodex, by WAG. The stand will feature a fully serviced kitchen and product sampling facility to create an excellent impact and profi le for Wales and its Welsh exhibitors. Full translator services will also be provided.
Welsh Assembly Government (WAG) is offering two different stand size packages at Foodex 2011:
i.e. a 6 sq m stand at an WAG subsidized cost of £1,373 + VAT or 12 sq m version at a cost of £2,746 + VAT.
Our exhibition packages includes:
• Organisational and administration support
• A 6 sq m or 12 sq m stand in a shell scheme format including a name board, carpet, stand
lighting, display aids (shelving, a counter, table and 3 chairs) and electricity point
• Refrigeration if required
• UK exhibition freight forwarding to your stand. N.B. limitations will apply.
• Graphic panels – max. of 2 panels/stand, inclusive of 1 backlit panel
• Entry in show brochure
• Exhibitor show passes
• Pre-event preparation assistance from Welsh Assembly Government and its local specialists
• On-site support from IBW staff and translators.
In order to accommodate individuals’ requirements, and to allow greater travel fl exibility,
you will be required to book your own fl ights. WAG will be happy to recommend a suitable booking agent to use, and is reserving a number of rooms at a mid-priced hotel in walking distance of the exhibition centre.
WAG will offer Welsh exhibitors £680 support per delegate, per company (maximum of
2 delegates) towards the cost of travel and accommodation.
(NB: exhibitors are responsible for organising their own travel insurance).

Please complete the following form to be notified with further information about the Trade Exhibition to Foodex, Tokyo.